Integrate Google AdWords conversion tracking with Activa Live Chat

Activa Live Chat Support » Miscellaneous » How To

Article ID: 105 | Last Modified: 03/29/2010

You can setup Google AdWords conversion tracking that is specific to tracking AdWords visitors who start a live chat.

To capture this event, the Google AdWords conversion code will be placed on a page within a hidden iframe that is triggered when a live chat is initiated. When the page is loaded (invisible to the visitor), it can be registered as a positive conversion of AdWords to live chat.

Note: You must have an active Google AdWords account before you begin.

To integrate live chat conversion tracking within Google AdWords, follow these instructions:

1. Create a new blank HTML page on your Website, making note of it's file name.
2. Create a new conversion within Google AdWords (Reporting > Conversions).
3. Copy and paste the Google AdWords conversion tracking code into the page created in step 1.
4. You are done with this special page.
5. Next, add the following javascript code to your Website so it immediately follows your Deployment Code javascript:
   
   <script type="text/javascript">
   _alc.addChatRequestNotificationHandler( function(button) {
         var ifr = document.createElement('iframe');
         ifr.style.height = 1;
         ifr.style.width = 0;
         ifr.src = 'http://www.yourwebsite.com/specialpage.html';
         document.body.appendChild(ifr);
   });
   </script>
   
   IMPORTANT: Replace the highlighted URL in the code with the URL to your special page

Now when a live chat is initiated on your Website (via a live chat button, proactive invite or automated invite), the special page containing the Google AdWords conversion tracking code referenced above will open and trigger a hit for this conversion. This will be completely invisible to your visitors.