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Use the Custom Variable option with Intelligence Rules for buttons and links
Activa Live Chat Support » Buttons & Links » How To
Article ID: 60 | Last Modified: 09/08/2009
If you use a Custom Variable option with Intelligence Rules for buttons or links, you'll need to declare the variable within the global window scope.
Set the variable before your Deployment Code, like in this example:
var name = "value";
IMPORTANT: Remember, this variable must be declared before your Deployment Code.