Privacy Policy

Privacy Statement Effective as of September 20, 2010

Activa Live, Inc. (“Activa Live” or the “Company”) is committed to protecting the privacy of your information. This Privacy Statement describes Activa Live’s Web site privacy practices.

Activa Live has been awarded TRUSTe's Privacy Seal signifying that this Privacy Statement and associated practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability, and choice regarding the collection and use of your personal information. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding Activa Live’s Privacy Statement or associated practices, please contact us here. If you are not satisfied with our response you can contact TRUSTe here. TRUSTe will then serve as a liaison with Activa Live to resolve your concerns.

Activa Live is also a certified licensee of the TRUSTe EU Safe Harbor Seal and abides by the EU Safe Harbor Framework as outlined by the U.S. Department of Commerce and the European Union. For more information on the EU Safe Harbor Framework, please visit http://www.export.gov/safeharbor/.

1. Web Site Covered

This Privacy Statement covers the information practices of http://www.activalive.com. 

2. Information Collected

Activa Live offers a variety of services that are collectively referred to as the “Services.” Activa Live collects information from individuals who visit the Company’s Web site (“Visitors”) and individuals who register to use the Services (“Customers”).

When expressing an interest in obtaining additional information about the Services or registering to use the Services, Activa Live requires you to provide the Company with personal contact information, such as name, company name, address, phone number, and email address (“Required Contact Information”). When purchasing the Services, Activa Live requires you to provide the Company with financial qualification and billing information, such as billing name and address, credit card number, and the number of employees within the organization that will be using the Services (“Billing Information”). Activa Live may also ask you to provide additional information, such as company annual revenues, number of employees, or industry (“Optional Information”). Required Contact Information, Billing Information, and Optional Information are referred to collectively as “Data About Activa Live Customers.”

As you navigate the Company’s Web site, Activa Live may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons (“Web Site Navigational Information”). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Company’s Web site (such as the Web pages viewed and the links clicked). For additional information about the collection of Web Site Navigational Information by Activa Live and others, please click here.

3. Use of Information Collected

The Company uses Data About Activa Live Customers to perform the services requested. For example, if you fill out a “Contact Me” Web form, the Company will use the information provided to contact you about your interest in the Services.

The Company may also use Data About Activa Live Customers for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding the Company and its partners, such as information about promotions or events.

Active Live uses credit card information solely to check the financial qualifications of prospective Customers and to collect payment for the Services.

Activa Live uses Web Site Navigational Information to operate and improve the Company’s Web site. The Company may also use Web Site Navigational Information alone or in combination with Data About Activa Live Customers to provide personalized information about the Company.

4. Web Site Navigational Information

Activa Live uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company’s Web site (“Web Site Navigational Information”). This section describes the types of Web Site Navigational Information that may be collected on the Company’s Web site and how this information may be used.

Cookies

Activa Live uses cookies to make interactions with the Company’s Web site easy and meaningful. When you visit the Company’s Web site, Activa Live’s servers send a cookie to your computer. Standing alone, cookies do not personally identify you. They merely recognize your Web browser. Unless you choose to identify yourself to Activa Live, either by responding to a promotional offer, opening an account, or filling out a Web form (such as a “Contact Me” or a “30 Day Free Trial” Web form), you remain anonymous to the Company.

Activa Live uses cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer.

If you have chosen to identify yourself to Activa Live, the Company uses session cookies containing encrypted information to allow the Company to uniquely identify you. Each time you log into the Services, a session cookie containing an encrypted, unique identifier that is tied to your account is placed your browser. These session cookies allow the Company to uniquely identify you when you are logged into the Services and to process your online transactions and requests. Session cookies are required to use the Services.

Activa Live uses persistent cookies that only the Company can read and use to identify browsers that have previously visited the Company’s Web site. When you purchase the Services or provide the Company with personal information, a unique identifier is assigned you. This unique identifier is associated with a persistent cookie that the Company places on your Web browser. The Company is especially careful about the security and confidentiality of the information stored in persistent cookies. For example, the Company does not store account numbers or passwords in persistent cookies. If you disable your Web browser’s ability to accept cookies, you will be able to navigate the Company’s Web site, but you will not be able to successfully use the Services.

Activa Live may use information from session and persistent cookies in combination with Data About Activa Live Customers to provide you with information about the Company and the Services.

Web Beacons

Activa Live uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of the Company’s Web site and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Web site tied to the Web beacon, and a description of a Web site tied to the Web beacon. For example, Activa Live may place Web beacons in marketing emails that notify the Company when you click on a link in the email that directs you to one of the Company’s Web site. Activa Live uses Web beacons to operate and improve the Company’s Web site and email communications.

Activa Live may use information from Web beacons in combination with Data About Activa Live Customers to provide you with information about the Company and the Services.

Flash Cookies

Activa Live may use local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on our site to personalize your visit. Third parties, with whom the Company partners to provide certain features on our site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information.

Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here.

IP Addresses

When you visit Activa Live’s Web site, the Company collects your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. For example, Activa Live uses IP addresses to monitor the regions from which Customers and Visitors navigate the Company’s Web site.

Third Party Cookies

From time-to-time, Activa Live engages third parties to track and analyze usage and volume statistical information from individuals who visit the Company’s Web site.  Activa Live may also use other third-party cookies to track the performance of Company advertisements. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after the Company receives it.

Activa Live may also contract with third-party advertising networks that collect IP addresses and other Web Site Navigational Information on the Company’s Web site and emails and on third-party Web sites. Ad networks follow your online activities over time by collecting Web Site Navigational Information through automated means, including through the use of cookies. They use this information to provide advertisements about products and services tailored to your interests. You may see these advertisements on other Web sites. This process also helps us manage and track the effectiveness of our marketing efforts. To learn more about these and other advertising networks and their opt-out instructions, click here.

5. Public Forums, Refer a Friend, and Customer Testimonials

Activa Live may provide bulletin boards, blogs, or chat rooms on the Company’s Web site. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. Activa Live is not responsible for the personal information you choose to submit in these forums.

Customers and Visitors may elect to use the Company’s referral program to inform friends about the Company’s Web site. When using the referral program, the Company requests the friend’s name and email address. Activa Live will automatically send the friend a one-time email inviting him or her to visit the Company’s Web site. Activa Live does not store this information.

Activa Live posts a list of Customers and testimonials on the Company’s Web site that contain information such as Customer names and titles. Activa Live obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.

6. Sharing of Information Collected

Activa Live may share Data About Activa Live Customers with the Company’s service providers so that these service providers can contact Customers and Visitors who have provided contact information on our behalf. Activa Live may also share Data About Activa Live Customers with the Company’s service providers to ensure the quality of information provided. Unless described in this privacy statement, Activa Live does not share, sell, rent, or trade any information provided with third parties for their promotional purposes.

From time to time, Activa Live may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from Activa Live, the Company may share Data About Activa Live Customers collected in connection with your purchase or expression of interest with our joint promotion partner(s). Activa Live does not control our business partners’ use of the Data About Activa Live Customers we collect, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.

Activa Live uses a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on the Company’s behalf.

Activa Live reserves the right to use or disclose information provided if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company’s rights and/or to comply with a judicial proceeding, court order, or legal process.

7. International Transfer of Information Collected

To facilitate Activa Live’s global operations, the Company may transfer and access Data About Activa Live Customers from around the world, including the United States. This Privacy Statement shall apply even if Activa Live transfers Data About Activa Live Customers to other countries.

8. Communications Preferences

Activa Live offers Customers and Visitors who provide contact information a means to choose how the Company uses the information provided. You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of the Company’s marketing emails. Customers cannot opt out of receiving transactional emails related to their account with Activa Live or the Services.

9. Correcting and Updating Your Information

Customers may update or change their registration information by contacting Activa Live using the information provided below.  Requests to access, change, or delete your information will be handled within 30 days.

10. Security

Activa Live uses appropriate administrative, technical, and physical security measures to protect Data About Activa Live Customers. 

11. Changes to this Privacy Statement

Activa Live reserves the right to change this Privacy Statement. Activa Live will provide notification of the material changes to this Privacy Statement through the Company’s Web site at least thirty (30) business days prior to the change taking effect.

12. Contacting Us

Questions regarding this Privacy Statement or the information practices of the Company’s Web site should be directed to here or by mailing Privacy, The Landmark @ One Market Street, Suite 300, San Francisco, CA 94105.