Intelligence Rules

Intelligence Rules are incredibly powerful features that enable you to automatically identify, target and engage with key visitors and high value customers in a more individualized manner.

Make Smarter Connections

By filtering your visitor traffic for certain behaviors or demographic indicators, Intelligence Rules make your live chat implementations more efficient and effective. Use Intelligence Rules to:

• Offer live chat to visitors who come to your Website using specific keywords in search engines
• Engage visitors who are located in certain geographic areas
• Offer live assistance to visitors who perform searches on your Website but don't find any results
• Offer different proactive invitations and/or different buttons to targeted visitors
• Eliminate certain visitors from using live chat who have a low probability of converting (see analytics)
• Automatically route specific visitors to using different channels of live chat
• Setup custom variables to target visitors who, for example, have specific items or amounts in their shopping carts, have high lifetime order totals, belong to a certain membership level, or meet other criteria based on stored or session data, etc.

The ability to know more about your visitors enables you to tailor your approach to better meet their individual needs. By connecting visitors with operators who can immediately address their needs, you can put an end to shopping cart abandonment, bad customer experiences, or high turnover rates.

Intelligent Proactive Sales for Online Retail Websites

Intelligence Rules can help online retailers proactively engage and offer assistance to their customers when they need it the most. Automatically detecting when a visitor is more or less likely to buy is a powerful tool in the effort to increase conversion rates.

E-commerce retailers can drive more sales, increase average orders, and deliver a more personal shopping experience by employing Intelligence Rules with methods such as:

• Target customers who display behaviors consistent with shopping cart abandonment
• Pitch complimentary products at key engagement points
• Up-sell based on items already in a customer's shopping cart
• Create a live sales assistance presence during the crucial last steps in the checkout process

Retailers can take advantage of the information they gather through their analytics packages, and put that information to use with Intelligence Rules (see more of how Activa Live Chat integrates with popular analytics packages). Determine the best time to offer live assistance, who is more or less likely to buy, or when a shopper is looking for a specific item but is unable to find it.

Works with Buttons, Links and Invites

Available to all customers, Activa Live Chat's Intelligence Rules can be easily applied to individual live chat buttons or links, and automated proactive invitations.

Setting up Intelligence Rules is quick and easy, and the options offer unlimited possibilities to enrich your live online customer service, sales and support.